Fashion Hair & Beauty

by Lizzy Gardner

When it comes to the key trends, you can guarantee the fashion pack will be wearing them at the fashion cities for Fashion Week, and last month was no exception.

From primary to pastel shades and the statement silhouettes, the season’s key trends are now firmly in place. Here’s your essential guide to the hottest trends right now.

This spring/summer, it’s all about the pencil skirt vs the full skirt! Bare legs played host to feminine silhouettes in a variety of hues and textures, from the softest blue pencil skirts in elegant lace at Ermanno Scervino to the boldest of prints in full glory at Prada, Nina Ricci and Miu Miu.

This season’s skirts offer a flattering choice to all: pencil skirts flatter those with enviable hourglass figures, while fuller skirts work well at creating the illusion of a thinner waist and legs.

What to wear with your on-trend skirt? For the perfectly formed, follow the leads of Dolce & Gabbana and Nina Ricci and pair your full or pencil skirt with a cute bracelet, ensuring the skirt sits on your waist, 1950s holiday style. However, if you prefer a more modest approach, try a couture tee or crisp shirt with upturned collar.

If you’re looking to make an impact this season, prints are key. From floral to graphic, and exotic, tribal, paisley and abstract in between, all the big fashion players showcased bold prints.

With such variety, this is one trend that can be adopted by everyone. Look out for key pieces like the printed shift (look to Marni for H&M), statement pants (a hot trend at New York Fashion Week) or a luxe t-shirt. Try mixing up your prints for a fashion-forward look; alternatively, break it up with block colour.

Pastels remain a big trend going into summer and are perfect for the wedding season. One of the best ways to buy into this trend is with a pair of colour blocking shoes. Take inspiration from the Nickolas Kirkwood collection and look for sandals with a contrasting heel to shoe or look to Kurt Geiger and try their new courts with contrasting toe caps.

Sports luxe made another return to the catwalks for the spring/summer season. Bright sportswear-inspired eveningwear was seen at Vera Wang, while Phillip Lim, Rag & Bone, and designer of the moment Isabel Marant all sported more casual looks, albeit styled with heels. Laidback pyjama pants and casual tailoring offers luxuriously chic style this season that can be dressed up or down.

www.lizzygardner.com

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Pamela’s Fashion Show

Pamela Boutique enjoyed a great day at Henley Golf Club on the 14th March in support of Marie Curie Big Build.

Ladies enjoyed a welcome drink on arrival followed by a delightful two course meal.

The professional models showed a range of looks from casual clothing right through to special occasion wear, be it for a wedding or a day at the races.

At the boutique they are moving forward keeping on trend and listening to what the customer is looking for and introducing new looks each season.

Karen and her staff welcomed the opportunity to thank all their customers for supporting them at the event and look forward to seeing them soon.

www.pamelaboutique.co.uk   •  99 High Street, Henley-in-Arden B95 5AT   •  01564 792903

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by Alice Perrey

Alice Perrey enjoys a 90-minute non-invasive facial treatment in a luxurious boutique salon in the Cotswolds and not only feels – but looks – younger

Tucked inside a stylish barn conversion in Lapstone, Chipping Campden, is a wonderful little spa, where you can relax, enjoy some top-notch treatments, and seemingly stem the ageing process.

M Spa is just one boutique in the lifestyle shopping centre, which also features a fabulous interiors shop, Meg Rivers cafe, and hair salon Mode.

Owned by sister and brother Ema Thompson and Martin Crean (who also owns award winning hair salon Mode), M Spa is a small, yet luxurious retreat – the ideal place for holistic pampering and age management treatments.

After a very busy week at work, I was looking forward to a spot of pampering and a couple of hours of peace and quiet.

There is a range of fabulous-sounding holistic treatments at M Spa, including Li’Tya, an exclusive organic range from Australia that is based on thousands of years of Aboriginal healing rituals and plant wisdom.

Complementing that sumptuous range is the spa and skincare favourite of selected, luxury salons across the world, Kerstin Florian, which focuses on the four areas of wellbeing: nutritional health, exercise, peace of mind and care of face and body.

From the extensive treatment menu of scrubs, wraps, massages and facials, I opted for the Kerstin Florian K-Lift Age Management, a luxury facial treatment that combines deep cleansing with non-invasive light therapy.

Senior therapist Sam, who took her time to tell me exactly what would happen during the 90-minute procedure, has a kind and warm nature and is very knowledgeable about the products. To cap it off, she is also blessed with the most fabulous skin.

First of all, my skin was prepared for the treatment with a rejuvenating and hydrating cleansing gel, and this was followed a fresh toner that was beautifully fragranced with rose water.

K-Lift Age Management is surprisingly relaxing. For the first 10 minutes, my skin was treated to LED, red light therapy, which is said to stimulate and energise the natural collagen in the face.

This was followed by the K-firm, which uses MicroCurrent technology to tone and lift slacking jowls and drooping eyelids. The 40-minute procedure was then followed by the third and final procedure, the K-fusion. This is aimed at making the skin appear more youthful and plump by moisturising the skin with pulsating frequencies to improve collagen regeneration, lymphatic circulation and skin oxygenation.

I felt so relaxed and calm that I thought I wouldn’t mind if I didn’t notice a difference in my skin.

But when I looked in the mirror, I was delighted. There was no doubt that my skin looked tighter and the fine lines had been eradicated; it also looked much brighter.

This is a fabulous, non-invasive treatment that can help to reverse the inevitable results of time and gravity. Although a maintenance programme is needed to maintain these results, I felt that after just one treatment, my skin looked so good, it will definitely be worth returning.

Alice Perrey was the guest of M-Spa, Lapstone, Westington Hill, Chipping Campden, GL55 6EG. For details, log onto www.mspa.so, email mspa@mail.com or telephone 01386 841123.

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by Lizzy Gardner

References to holidays and travelling make this season’s menswear one of the most laid-back we have seen for some time. The overriding theme is for mixing leisure wear with versatile tailoring to create an air of superior nonchalance. Shorts were early established as a key trend this season; however for those looking for another alternative to jeans, the cargo pant makes a more stylish return to this season’s summer wardrobe. Reworked in a new slimmer shape, the new cargo is styled as you may a pair of jeans; try a crisp shirt, loafers and this season’s double-breasted jacket. Sportswear is another big theme this spring/summer with a hybrid of separates in light-weight, technical fabrics. From bright white to tangerine, blue and lilac at Paul Smith; look out for zip and multi-pocket detailing, blouson and bomber jackets. Mediterranean style epitomises this season’s relaxed mood. Rolled hemlines remain key in a basic palette of blue, white, biscuit and caramel. Light fabrics of linen and cotton are made more tactile with elements of suede, leather and summer knits. If this season’s neutral palette isn’t your thing, then introduce some colour with a pair of bright deck shoes or a luxe sweatshirt. Check is big right, with the brighter the checks the better; for an instant update, try a large check tie against a white shirt or a pocket square against a navy jacket. Continuing with prints, wide stripes and graphic designs are a micro trend for the fashion forward. While printed pants seen at Topman, Gucci and Alexander McQueen aren’t for everybody, bold prints shirts can be tamed with clever layering to offer just a hint of what’s underneath! Casual tailoring is core to keeping this spring/summer’s look chic. Jackets are paired with just about everything and slim fitting shirts keep this season’s shorts elegantly cool. Matching pants and jacket still work best for more formal occasions but at the weekends mix things up and pair slim fit trousers with a loose, lightweight knit or a suit jacket with a pair of coloured corduroys. www.lizzygardner.com

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by Matt Kendrick

Food cravings.  Everyone gets them at some point or another but only a few are able to get past them.  If you often find yourself giving into your food cravings on your diet program, it’s time that you put together a plan to get past them.

Constantly giving into cravings is going to have you taking in a much higher calorie intake than you should, which will no doubt leave you struggling to see the weight loss results you’re going for.

Let’s look at a few selected ways that you can combat food cravings and stick with your healthy eating diet.

Eat Regularly

Those who eat on a constant basis are going to have more stable blood sugar levels, and this is paramount to reducing blood sugar fluctuations that cause cravings to hit.

Don’t Cut Out Nutrients

The best diet set-ups will include proteins, carbs, and healthy fats as all are required to fuel a properly functioning body.

Plan Cheat MEALS

Finally, the last thing that you should be doing to help control your cravings on your fat loss diet plan is to plan some cheat meals into the mix.  Cheat meals are an excellent way to jump start your metabolism after a few weeks on a diet plan and can also put your mind at ease that there is going to be a time when you can eat that food you desire.

So there you have the main things to consider as you move about your diet plan to help stop cravings before they start so that you can stay the course and seeing the weight loss success that you’re going for.

Four reasons Your Not Losing Fat

Struggling on your fat loss diet program? If so, you aren’t alone.  Millions of people everywhere start up on a diet plan only to find themselves having a hard time realizing success.

Is it always because they lack the will power to continue? Or is there something else going on that’s causing them to falter in their attempt to shed the pounds?

In order to realize why you aren’t losing body fat, there are some important things that you need to be considering.

Let’s have a look at the main reasons that could be keeping you from your goals.

You Aren’t Tracking Your Intake

The very first reason why you might not be losing body fat is if you aren’t being honest with your tracking.  Perhaps when you first started you tracked your calorie intake to the letter, but now that you’re well on your way, little things are slipping in here and there.

If you want to see optimal results, you absolutely must be tracking your intake for the day precisely.  This is the only way to guarantee that fat loss does in fact take place.

You’re Always Doing The  Same Workout

The second thing that you should consider is the whether you’re always doing the same workout over and over again.  Remember, the body responds best to change.  If you aren’t changing your workout around, you’re going to hit a plateau as it will see no further reason to get any stronger or fitter.

Try out a new exercise, reverse the order of the exercises you’re performing, or do something else that will evoke change.

If you do this, you’ll notice a difference almost immediately.

Your Diet Hasn’t Changed For Weeks

The next key reason why some people fail to see success is because they aren’t updating their diet plan.  Remember, as you begin to lose weight, you’re going to have to adjust your daily calorie intake downwards as you’ll require fewer calories to maintain that new body weight.

The lighter you get, the lower in calories you diet will need to be.  If you forget to accommodate for this, you might just find yourself eating at your new maintenance calorie intake.

You’ve Been Dieting For Too Long

Another big problem for some people is the fact that they’ve just been dieting for too long.  If you haven’t had a diet break in ages, now is the time to do so.

Going too long on a diet plan will result in a slowed metabolic rate so some time off that diet will be in order to speed it up and get you seeing faster results once again.

Take one week off every 6-8 weeks on your lower calorie diet.

Ideally your diet plan is one that you are able to stay on forever more!.

So there you have four of the most common reasons why you may not be losing weight as you had hoped.  Are any of these a factor for you?

For more information or to book a complimentary consultation please call us on 0121 744 2777 and quote MKT001

For further help and information: Visit us at: www.mklifefit.co.uk

Email us at: info@mklifefit.co.uk  Call us on: 0121 744 2777

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Hair advice with Tim Scott Wright from Lisa Shepherd Salon

The red carpet, a place oozing glamour, sophistication and style... Tim Scott-Wright just loves it’s buzz, especially around glitzy awards ceremonies. The biggest music event of the UK’s entertainment industry, the ‘BRITs’ proved to be as spectacular as ever, here to take us through the looks that stole the show, Tim Scott-Wright gives us the pick of his favourite ‘diva’ styles.

BRIT Awards 2012

Jessie J

For me, Jessie J is always very cutting edge and she likes to push the boundaries as much as she can whilst looking uber cool. This vintage 1940s look is completely different for her as we’re so used to seeing her blunt cut hair worn straight. I personally like it as I think we’re starting to see a more mature side to Jessie as she’s getting more widely recognised as an artist and an entertainer. The dress is rather risqué, but I think this just maintains her cheeky side and she definitely has the figure to pull it off.f4

Adele

I love Adele, she is an amazing artist with a fantastic voice and her song writing skills are second to none – I love her sense of humour too. She really didn’t disappoint at the BRITs this year. Everything from her sweetheart dress, to her honified waves, even down to her performance – everything was flawless. The girl has had quite a year and definitely deserves all of the praise coming her way right now. She looked and sounded great –  if only we got to hear the rest of her acceptance speech!

Lana Del Rey

Now, I know that Lana isn’t British but I couldn’t leave her out of this. She looked absolutely stunning! Her style for the evening reminded me of a more classic and beautiful take on Jessica Rabbit. Her hair looked effortless but maintained a beautiful tone and shine. Teamed with a red floor length slinky number too – this look was just to die for. I was so pleased when she won International Breakthrough Act – well deserved.

Kylie

How can anyone not love Kylie? She’s just a pint-sized princess of style and music. As usual Kylie looked amazing, this year opting for an electric blue, floor length gown which was cinched in at the waist with a gorgeous crystal detail. The slit in the dress showed just enough leg to be sexy without being too revealing. Her honey locks were swept away from her face in Grecian goddess style waves. She’s been in our lives for decades but Kylie still knows how to work it!

Lisa Shepherd

Lisa Shepherd nominates Local SCT Children’s Charity as her charity of choice for 2012

Local mum and celebrity hairdresser Lisa Shepherd vows to support children suffering from spinal tumours

Stourbridge Golf Club – Lisa Shepherd and her teams not only created glamorous up-do’s for The Ball Gown Fashion Show, held in support of SCT but Lisa herself has vowed to become its patron. The local charity (www.sctcharity.org.uk) is the only one of its kind to support children and families dealing with sacrococcygeal teratomas, the most commonly occurring tumours in developing feotus’s and children which affects one in 40,000 babies born in the UK. While most tumours are thankfully benign the condition still presents many challenges for sufferers. Birmingham based charity founder Lesley Hunt’s own son James is the inspiration for the charity which supports families pre and post birth with information, group networking, equipment and fundraising.

Lisa says “Lesley is an inspiration. Becoming a parent to a healthy child is challenging enough but if that child is diagnosed with a medical condition it can be terrifying. The fashion show went really well and helped to raise essential funds but it’s a long road and Lesley has lots more activities planned.” Lesley is not the only family member behind the charity, as her husband has designed a motor sport inspired clothing brand called ‘Crazy Hound’ (www.crazyhound.co.uk) that motivates wearers to ‘LIVE LIFE’ with all proceeds going to the charity. Lesley says “Our goal is not only to show parents that termination is not the only choice when you have an SCT diagnosis but to help families living with the condition. We are planning education events, support networks, equipment recycling drives, great hydrotherapy access and more. It’s hard not to be inspired when you meet the children who fight with such dignity to overcome their challenges and suffering.”

The next fundraising event is a lavish Black, White and Tiara Ball to be held on February 25th at the Grafton Manor Hotel, Bromsgrove at 7pm. Lisa Shepherd will be polishing her tiara to come out in full support of this worthy cause.

For tickets to the Black, White and Tiara Ball call 07718 209889.

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SELFRIDGES UNVEILS COLLABORATION WITH KAT MACONIE FOR DUNE

Selfridges will host Kat Maconie’s fabulous collection for Dune arriving in stores on April 16. Consisting of three shoe designs and one clutch, prices for the Miami Art Deco inspired designs range from £75-£165.00.

Kat Maconie, whose shoes fuse high fashion with design function to create unique collections favoured by celebrities such as Sienna Miller and Rosie Huntington-Whitely, launched her premier collection in July 2009. Since then she has graced a number of London Fashion Week catwalk shows, including Felder Felder and Irwin & Jordan winning the prestigious British Footwear Association Design Award.  Kat is also currently shortlisted for the 2011 Designer Business UKFT Award, as sponsored by British Vogue.

Miami Art Deco style is a key feature within the collection with each style named after iconic Ocean Drive celebrity haunts including: ‘Mynt’; private member’s club ‘Soho Beach House’; historic landmark ‘The Betsey’; and boutique hotel ‘The Shore Club’.

Studio 34 - Online Boutique

Spring/Summer 2012 is the start of a very exciting year for STUDIO 34.  We would like to invite you to look at their exciting “On-Line Boutique” which has just been launched.  Amanda, a new edition to the STUDIO girls,  will be keeping you all up-to-date with the latest arrivals.  They understand life is so crazy these days and it’s not always possible to get to Henley in Arden….. So…… they decided to come to you in the comfort of your own home, at your office desk or on the go.  STUDIO 34 continues to travel & source unique & exquisite products we know you’ll love !  No more walking around large department stores aimlessly ! You can count on STUDIO 34 to bring you key looks from the latest collections, fabulous womens fashion straight from the catwalk,  gorgeous accessories, fun & useful gifts, elegant homeware & lifestyle luxuries that you will not find on the high street.

STUDIO 34’s creative and vibrant team are passionate about bringing you a fabulous ‘Lifestyle’ …..ON-LINE    www.studio34.uk.com

DENIM CONCEPT STORE OPENS IN GREAT WESTERN ARCADE

February 2012 saw the opening of Liquor Store a brand new mens retail store in the Great Western Arcade, Birmingham with the focus on denim and an old school approach to service in an inviting Speakeasy setting.

The clothing store is an exciting addition to the Arcade’s hub of independents and promises the finest denim, casual collection, footwear and accessories from around the globe.  With a background in sales for Lee Jeans Phil Hazel, the man behind the concept has used his expertise to bring together an eclectic mix of heritage and next generation brands where each brand and garment has been hand-picked in order to represent the customer.

He explains “I wanted to bring something new and fresh to Birmingham that offers a contrast to the ever crowded high street.

My beliefs are based around a passion for denim, product knowledge, customer service and high standards throughout.”

Sharing that product knowledge by telling the story behind the clothing collections is a key philosophy.  Phil continues: “We want customers to immerse themselves in the brands we stock. For me it’s fantastic to learn the history behind the brands, what they stand for and how they involve the customer. The brand mix includes Levis, Oliver Spencer, Nudie, Universal Works, Edwin, Red Wing and many more, some of which are entirely exclusive to us.”

Open brick work, railway sleepers, steel work and reclaimed bespoke pieces houses the product in an environment that suggests intimacy and it has the underground appeal of a prohibition speakeasy.

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The Bombshell Dress

by Katya Wildman

‘Release your inner Bombshell’ !    We are so excited to find a dress that celebrates your curves & highlights your greatest assets!  Available in sizes 8 to 18 on request.   Insiped by the elegant & truly lovely Grace Kelly & made famous by Nigella Lawson who bought 12 in every colour !  these dresses are feminine & built for real women.  We at Studio 34 understand it’s a constant struggle to find a dress to stand out in a crowd & have the ‘Wow’ factor !

Why so special ? Well the clever cross over wrap design means the neckline can be adjusted from sultry decollate to Va Va Voom in 2 seconds & the clever rouching over the tummy area means that any lumps & bumps are invisible.  Just below the knee is balanced by a dare to bare split up the side of the skirt that reveals just enough leg.

Studio 34,  86 High Street, Henley in Arden B95 5BY

Clothes that set a modern accent

Sophisticated, luxurious and pure excitement describes the clothes that are the speciality of Draiseys.

For the woman with a certainty of her own personal style, the sensitive taste and the ability to move with confidence combined with femininity can translate it all into beautiful clothes at Draiseys.

The latest modern designs from America by Milly hang alongside cutting edge collections from unique exclusive European designers.  New this season Luisa Cerano, Neera, Olvi’s Lace, Nocturne add to our existing much loved collections from Marc Cain, Barbara Schwarzer, Trixi Schober, Bleu Blanc Rouge, Didier Parakian, Byblos, Nice, Princess Goes Hollywood, etc. etc.

Clear neutrals alternate with strong block colours and bold prints all in must have pieces.  Summer dressing is all about fun; “Pucci” inspired prints from cut offs, slips of dresses to twinsets just waiting to be thrown into that suitcase.

Looking for that special party or for the modern mother of the bride, stunning stretch french lace dresses could be your answer.

Draiseys are known for their early pre-collection deliveries so if you too would like to keep ahead of the game please send your details to info@katherinedraisey.com and we will keep you informed.

Katherine Draisey, 58 Drury Lane, Solihull, B91 3BH 0121 704 2233  www.katherinedraisey.com

Hats of Lapworth

Hats of Lapworth have introduced a collection of Special Occasion outfits to compliment their fantastic range of hats and fascinators. Designs from Cabotine  and Spanish label Zeila.

Yew Tree Farm Craft Centre, Stratford Rd, Wootton Wawen,  Warwickshire B95 6BY Closed Monday, Tuesday & Sunday.  Contact Janette on 07541 106809 or 01564  794848 www.hatsoflapworth.co.uk

Chausalle

Sally Cahill the owner of Chausalle has successfully traded in Warwick for 3 years, previously the shop was located in the cotswold village of Chipping Campden.  Stocking a range of beautiful dresses suitable for all sorts of occasions, many of which are from the label James Lakeland.  Sally stocks high quality garments, with great design and interesting details with an emphasis on effortless elegance.  In addition she has casual wear from Des Petits Hauts, Tinta Shirts, Eden Rock Linen and a fabulous selection of shoes and accessories.

58 Market Place, Warwick  CV34 4SD Tel: 01926  497435  www.chausalle.co.uk

Justina

Justina has been helping women find the perfect outfit for over 20 years.  They aim to make each customer feel special and confident, helping them to choose the right outfit for the right occasion.  They stock a range of clothes for that special occasion and a great range of casual wear, accessories and handbags .Stockists of NYDJ, Oui, Libra and Steilmann.

Bridge Street,  Wellesbourne CV35 9QP  Tel: 01789 841562

Creations by Caroline

Pretty in Pink

Bright pink hat with ostrich spines and sinamay loops. Made-to-order in any colour, from £145.00. Millinery Creations by Caroline.

Tel: 07734 257 210.

www.creationsbycaroline.co.uk

Look simply fascinating

Crin netting fascinator with central jewel and cascading baby ostrich feathers.

Made-to-order in any colour, from £85.00. Millinery Creations by Caroline.

Tel: 07734 257 210.

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Belle Diva at Hampton Manor

Belle DIVA, the chic boutique in Knowle held their Spring fashion show at Peels on 19th May.

Nearly 100 ladies attended this prestigious event which was held in aid of Marie Curie Big Build and raised over £800 for the charity. Belle DIVA showcased its stunning new collections from Elisa Cavaletti, She’s So, Gustav, Filles Des Sables and much more. The next Belle DIVA event will be held at NUVO, the Champagne lounge bar in Brindley Place on May 14th, tickets are on sale now.

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by Jayne Howarth

Not only was the creative director Aid Tams involved in styling some of the hottest looks at the international fashion shows in Milan and Paris in January, he also took some members of the team to London to tend to the catwalk models’ locks for the globally-acclaimed Fashion Week.

Aid, one of the most respected stylists in Birmingham, was asked by Paul Hanlon, who is widely regarded as being among the world’s top session stylists, to join his team in Milan and Paris.

Former Birmingham stylist Paul and Aid are old friends and happened to bump into each other last year when they were each working on different shows at New York Fashion Week. Soon afterwards, Paul contacted Aid and asked him if he’d join his team.

He didn’t need asking twice!

Aid flew to Milan to add his expertise at some of the most incredible shows to be staged at the Fashion Week extravaganza.

Some of the world’s most prestigious designer and fashion names showcased their looks for autumn/winter 2012 and Aid was proud to work his magic on the models working the runways for Versace, Trussardi, Emenegildo Zegna and Calvin Klein.

A day after returning to London, they took the Eurostar for Paris Fashion Week. There, Aid worked backstage at two huge shows, Dior and Dries Van Noten.

“It was an incredible experience to work with Paul and his team in Milan and Paris,” says Aid.

“I had to pinch myself when I was working backstage at Versace as it’s one of the biggest fashion houses in the world. I couldn’t believe that I was part of it.

“I was lucky enough to cut the hair of Paul’s model and was pleased that he was happy with my work.

“Session styling is so different from cutting hair in the salon and these experiences really opened my eyes. That insight has helped me a lot as a hairdresser and, of course, I’m keen to pass on what I’ve learned to all the Bad Apple team here in Birmingham and Sutton Coldfield.”

In February, in-demand Aid headed to the London Fashion Show for two days after being asked by acclaimed creative director Adam Reed to assist his team at the House of Holland and Felder Felder catwalk shows.

He also worked with TIGI on the catwalk looks of hip designers PPQ; the inspirational Johnnie Sapong for the Martine Rose show; and also cut the hair of top designer Oliver Spencer.

It wasn’t just Aid who enjoyed the glamour (and hard work!) of London Fashion Week, though. Bad Apple stylists Michaela, from the Sutton Coldfield franchise, Kevan, Pippa and Rob Turner, from the Birmingham city centre salon, also travelled to the Big Smoke to work with the styling teams on the Christopher Kane, Mark Fast, and Kristian Aadnevik shows.

“As a team, we’ve experienced some amazing shows and it’s good to add these skills to our portfolios,” says Aid. “It benefits the clients, too, especially those who look for different styles and new inspirations.”

No-one stands still for long at Bad Apple and this year, Aid is looking to complete his second year of the prestigious L’Oreal H3 scholarship. H3, which stands for Heart, Head and Hands, enrols only 16 people across the country and has seen Aid going across the UK to train stylists.

He is also looking to launch a Bad Apple/TIGI hairdressing academy this year. The salon works very closely with the brand and hopes to continue the partnership with an innovative school that teaches creative design and cutting.

Although Aid spent some time away from the salon, he is as committed as ever to his clients and enjoys a full bookings column.

“First and foremost in my mind are my customers and how I look after them,” explains Aid. “Offering an excellent service is central to the Bad Apple philosophy and I’ve been really lucky to have the support of my clients if I’ve done other projects.

“I hope they benefit from my other experiences as much as I do.”

Burlington Arcade, New Street, Birmingham B2 4JQ  Tel: 0121 633 0633    www.badapplehair.com

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